Thursday, 27 February 2014

5 Options to Monetize Your Blog

Blogging isn't only a great way to get your thoughts, opinions, or expertise out to the world, but can also be a way to pay the bills. Unfortunately, most people don't make very much money from their blogs, but this is partially because they don't know how to effectively monetize them. If you want to make money from your blog, take a look at these five options for making money—if you're...

Wednesday, 26 February 2014

Six Essential Tips for a Successful Mobile Strategy for Hotels [INFOGRAPHIC]

The hospitality industry has witnessed a huge surge in mobile activity over the past 12 months, growing at a faster rate than most other industries. With a 43% increase in hotel related searches*, it is crucial that all hotels have a mobile strategy in place to ensure they maximise the potential of the mobile platform. Dublin-based Net Affinity, who have been at the forefront of mobile...

Social Media Marketing Means Big Business for Small Businesses [INFOGRAPHIC]

Are you unsure about social media marketing? Could it bring in a big return for your small business?   In 2013, both large and small retailers earned business by making social media a priority. But it was the small merchants, operating exclusively online, that dominated the top ranks of the social media 500. This infographic created by MDGadvertising takes a closer look...

Do Journalists Prefer Contact Through Social Media or Email?

One of the most interesting uses of social media, to date, is how it was used during the Boston Bombing manhunt. Not only could you get updates on Facebook and Twitter – and follow certain hashtags to get the kind of information you wanted – you could listen to the police scanner and learn what was happening full minutes before they reported it on television. It was such an incredible combination...

The Psychology of Great Web Design

As many a great graphic and web designer knows, human behavior is just as important to a new design as the required elements themselves. Knowing the normal patterns of the human brain can help your designs have more influence while conveying the right message to your clients’ target audience. By learning the psychology behind decision-making online, design can be more effective overall. What...

Sunday, 9 February 2014

Is Your Web Content Legal?

In a recent article about creating successful content marketing for your business, the subject of copyright infringement came ubreak copyright laws but also to protect your own copyrighted material and the integrity of your content. p. While posting content to the web, there are several legal issues you need to know not only to not Why Your Content is SO Important While the article is worth...

Tuesday, 4 February 2014

How to Create the Conversations Your Customers Really Want..

“It’s all about the conversation” is the social media battle cry. It is not as loud today as it once was but advocates still champion conversation as a marketing tool. The promise of people driving sales by discussing companies, products and services has yet to be realized. The day may come but until it does, we need to focus on the marketing...

Saturday, 1 February 2014

How Writing Guest Posts On Other Blogs Can Help Your Business

We surf the internet quite often and read blogs all the time. There are several blogs that talk about the industry we operate in, topics that interest us and products similar to what we sell. We learn about what others are saying on those things. And yet, most people never write guest posts. Ever wondered why? Research suggests that we often do not contribute on others’ blogs because we do...