We surf the internet quite often and read blogs all the time. There are
several blogs that talk about the industry we operate in, topics that
interest us and products similar to what we sell. We learn about what
others are saying on those things. And yet, most people never write
guest posts. Ever wondered why?
Research suggests that we often do not contribute on others’ blogs
because we do not see any value in it. We see it as an activity that
wastes time. However, that is not the case. If we post on other people’s
blogs, we do stand to benefit from it. Let us see how:
Get introduced to new people
Many people out there are not even aware of the existence of your
business. The best thing about the internet is that it does not have any
geographical boundaries. So even if your business currently operates in
a small town, there is no reason it should not expand to newer areas.
When you write on somebody else’s blog, other people come to know of you
and may contact you if there is a match between what they need and what
you give.
No expenses needed
Writing on a blog only takes a few minutes of your time and nothing
else. Its a great way to gain online visibility and get others
interested in the products or services you provide. Don’t just post to
“spam” your business onto other people’s pages though. Genuinely seek to
add value to the interaction and give your knowledge on the topic of
the blog.
Improve your placement in the search engines
When you write on a blog, you also improve your own chances of appearing
on a search result, because you are mentioned more frequently on the
internet. By choosing where to write, you have complete control of the
kind of people who are likely to contact you. Search engines may ban a
website if they have evidence that it bought links from others. In such a
case, blogging is a very safe bet for getting people to visit your
website.
Direct traffic to a specific section of your website
If you have multiple pages on your website, then there are many visitors
who will only visit the first few pages and then go away because they
could not get to what they wanted quickly. But if you are blogging
elsewhere, you can provide the direct link to those pages which are
relevant.
Secondary source of income
You can identify blogs that are having a tough time managing content on
their websites. They will likely struggle to keep it updated or fall
behind in posting new information. You can identify such websites and
offer to help. You could even work out an agreement where you can take
care of the routine stuff for the blogger in return for placing your
website’s banner more prominently.
Get a break from writing full time
When you write on someone else’s blog, you often do it informally. This
gives you time to take your mind away from the predictable routine and
do something new.
Get new opinions
When you write, ideas and opinions on your thoughts are bound to come
in. This helps you gain an entirely new perspective and think afresh.
You feel the pulse of what people are thinking which you can put to good
use in your own business.
Helps establish your credibility
Since you write on other blogs other than your own, you build your
credibility online and elsewhere. If your website has suggestions for
people where they can follow your writing, they become curious about you
and they want to know more. When people visit you, you can casually
mention to them that you write on blogs and ask them for their opinions.
In that case, they will spread word of mouth.
Relationships with other bloggers
A large chunk of conversation that takes place on the internet emerge
from bloggers. They can be very useful if you successfully engage with
them. Provide constructive feedback to others and ask for the same from
them.
Be careful about writing too much
Remember that you are writing as a guest on someone else’s blog. So you
must not overshadow his ideas or start writing on topics that are not
relevant to the core subject there. Your thoughts should supplement his
writing, not replace them. It’s always a good idea to agree the topics
in advance and make sure you stick to the plan.
Gauge the mood of the market
When you observe the replies to your post, you are able to gauge others’
perceptions on your thoughts. And more importantly, these are the
people who have something to share on what you write – so, their views
matter. Take them into consideration and then you can write more
effectively on your own blog.
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