DESPITE great achievements in oral health of populations globally, problems still remain in many communities all over the world-particularly among under-privileged groups in developed and developing countries.
According to the World Health
Organization (WHO), dental cavities and periodontal diseases have
historically been considered the most important global oral health
burdens. At present, the distribution and severity of oral diseases vary
among different parts of the world and within the same country or
region.
“Dental cavities is still a major oral
health problem in most industrialized countries, affecting 60-90 per
cent of schoolchildren and the vast majority of adults.
It is also a most prevalent oral disease
in several Asian and Latin-American countries, while it appears to be
less common and less severe in most African countries,” the WHO website
cites. Chronic diseases and injuries are the leading health problems in
all but a few parts of the world.
The rapidly changing disease patterns
throughout the world are closely linked to changing lifestyles, which
include diets rich in sugars, widespread use of tobacco, and increased
consumption of alcohol.
Oral diseases qualify as major public
health problems owing to their high prevalence and incidence in all
regions of the world, and as for all diseases, the greatest burden of
oral diseases is on disadvantaged and socially marginalized populations.
Chemi Cotex in Tanzania has tried to
address these issues by establishing a manufacturing plant in Tanzania
that produces one of the most used toothpaste in East Africa.
Chemi Cotex is one of East Africa’s
leading fast moving consumer goods companies. The company‘s largest and
best known brand is Whitedent toothpaste which is used by more than 20
million Tanzanians every day. The Whitedent brand, which is currently
celebrating its 25th year, is the clear market leader in Tanzania and is
also available in Rwanda, Kenya, Zambia, Malawi and South A
frica. Beyond producing toothpaste for
sale, Whitedent management have invested heavily in oral health
promotion in Tanzania as part of the company’s Corporate Social
Responsibility.
Some of the activities under this
include setting up special oral health camps in schools and special
needs centers where specialists give free medical care and advice to the
community on oral care best practices.
On World Oral Health week this year, for
example, Whitedent conducted various oral health community activities
in various schools in Dar-es-Salaam, Morogoro, Shinyanga, Mbeya and
Iringa.
During the week oral health
professionals provided oral health education, screened oral cavities and
demonstrated tooth brushing to more than 2,000 children. These children
were mostly those with special needs; children with albinism, orphans,
the blind and those with hearing, physical and mental impairment.
At these schools oral health education
was not only provided to the children but also to their guardians and
teachers with the objective that they assist these children with their
oral hygiene practices.
“Oral disease, infection and chronic
pain desperately need to be addressed in these communities to enable
people to work, attend school and care for their families”, comments Mr
Raja Swaminathan, Chief Operating Officer (CEO) of Chemi Cotex.
In Morogoro Region alone a total of 281
people were screened. Screening involved three primary schools (Magadu,
Chamwino A and Chamwino B Primary schools) and two centers (MEHAYO
centre for mentally handicapped children and Mgolole sister’s Orphanage
Center).
Among the 281 children screened, a total
of 174, almost 62 per cent were diagnosed with several oral health Oral
disease, chronic pain need special attention problems such as dental
caries, periodontal diseases, malocclusion, shedding of deciduous teeth
and plaque.
About 37 per cent of the children had
dental cavities, 17.8 per cent had gum or periodontal diseases and 7.1
per cent had other dental diseases.
Tooth decay is the most common chronic disease among children especially in low-income, minority, and rural communities.
The efforts being made by the government
and the private sector like Chemi Cotex to bridge the unmet gap is
crucial in shifting the tide. However, to the desired difference, more
effort is needed and more participation required making sure oral health
a priority in our country.
Whitedent celebrates 25 years of service
in Tanzania this year and is proud that through its contribution to the
community, over a million children have received oral education and
treatment. Whitedent continues to be a leading oral care brand in East
Africa.
In its home market, Tanzania, it is the
market leader for over fifteen years in the Toothpaste segment. The
brand is driven by a basket of variants catering to specific segments
with focus on quality, availability and affordability.
The Brand’s value is: World Class Quality at Affordable Price, Available at the corner street shop.
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